Nano-cheapest car in the world

Nano, produced by Tata Motors is likely to live up to the reputation of the seniors in following to become a public mode of transport than a private one.

The seniors – viz Indigo, Indica, Ace – have all been successful in exploiting the potential for ferrying the passengers.

Indigo – is used by various travel agencies for passengers to travel between offices and also between airport and offices.
Indica has a separate brand identity called ‘Indicab’ which is used for operating for the BPO/call centre agents and is now almost synonymous for call centre employees travel.
Many may not be aware but Ace is now not only used for transporting materials but also has a passenger version which is visibly present in the semi urban areas. It beats the Omni by a mile in both seating capacity and the looks apart from the cost.
I am sure that the three wheeler manufacturers would have faced the impact of Ace especially in the semi-urban and rural areas. Now they have to grapple with another competitor from Tata Motors which is Nano.

Let us quickly look at the features of Nano
Seating capacity – atleast three – could be more
Covered seating
Has an option for non A/c and A/c
Provides good mileage
Is easily maneuverable
Looks good

And all this priced at 1 lakh or little over that.
Is this not a good bet in comparison to the various autorickshaw models that you find in the market.

The licencing challenges for a taxi (especially call taxi) is far easier and better than an Auto.
No wonder that Bajaj Auto is wanting to be in the car space when they have had no experience so far.
Don’t get me wrong – their auto business may not exist (like the scooters today) – they were smart to realize and pump in the money for the motor bikes. Now they could be smart enough to realize that it could now extend to the autos.
If you were to wonder whether Ratan Tata planned all this – we may doubt it. Let us realize one thing – it is one thing to plan, it is totally different thing for the market to utilize. As they say – biscuits could be made for kids – but if Adults love it – you have created an altogether segment without anticipating.

So we go – the Nano the Auto of the future.

You may disagree with my view - nevertheless you cannot ignore it.